Like everything associated with Digital Marketing, the strategies involved with Content Marketing also need to be regularly updated. It doesn’t matter if you have been doing content marketing for a while or have just started to get the drift of it all; you cannot compromise on flexibility and planning ahead of time.

Marketers are creating more content every year and the heavy dependency of the B2B marketers on smart content marketing plans comes as no surprise. After all, it is all about website traffic and relevant users, and what better way to achieve that than an attractive content marketing strategy.

Here are three important characteristics and components that you will need to make your content marketing strategy thrive this year.

  1. Your Target Audience

The first question you should ask yourself before going forward with planning and investing time in a marketing strategy is: For whom are you creating the marketing plan?

Knowing your audience will help you in planning the strategy. It will also minimize any leaks in the strategy by enabling you to reach the ideal customer base who will be interested in your products, offers, and services.

While targeting the relevant audience, you should keep in mind some demographics like gender, personality, city, age, interests etc. of the users.

You will be expected to change the marketing plans based on these questions.

  • Who will be interested in your products/services
  • Will they contribute to your revenue
  • Does your product/service solve the problems of your target audience
  1. Non-Promotional, Relevant Content

If you have carefully researched the market and your target audience, this step wouldn’t be that difficult. But the solution of the problem also makes things complicated for the businesses. They struggle to know the relevant topics that have the ability to address the problems of the audience and solve them at the same time.

Grabbing the attention of the customers wouldn’t be a problem with your content, but retaining that attention and building on that will always need relentless work. You cannot afford to lose the customers – this is why avoiding promotional content is very important. Your customers see enough promotional content and ads for free on the Internet; why would they return to your blog or YouTube channel if you are promoting your products blatantly.

You should create content that focuses on solving the problems of the customers and give them something that they cannot get anywhere else. Your target audience should feel that they got exactly what they came to your website for, and then some.

A call to action can only be used if you are offering something to solve their problem.

Note: Do not use professional language. Try to connect with the audience through your content. Write exactly the way you will talk to a person. Making the reader comfortable as soon as they start reading goes a long way.

  1. Sharing, Promotions, Distributions – Make Your Content Seen

Now with the content writing part out of the way, it is time for you to ‘reach’ your target audience. This is where most of the content marketing strategies fall short. Businesses should understand that creating something for an audience you cannot reach is never a good idea. What is the point of doing so much planning when you cannot get traction on your website or channel?

Promotion of your content through relevant sources and social media platforms is one of the most important pillars of content marketing. But just over 25% of businesses invest in promotion and distribution of their content.

There are various ways through which you can make your potential clients and users read your content and know that you exist.

  • You can ask a famous blogger to put a link of your website in his blogs
  • Share content on various social media hands and to your subscribers
  • Google AdWords [Paid Campaigns – PPC]
  • You can also as websites and bloggers to write about your services and products

Letting the decision in the hands of the customers is always a good option when it comes to content marketing. You should never force your services and products on the customers through advertising. Give them the option to connect with you.

The final step is to follow up on the leads that you have created in the process and nurture those new relationships.

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